Eurisko operates in the social and marketing research sector where, in terms of experience, size and turnover, it is one of Italy's foremost organizations. It was established in 1972 by Gabriele Calvi, formerly a Professor of Social Psychology at the Universities of Florence and Pavia, who has been president of the institute since its foundation and nowadays Past President.

Ownership-wise Eurisko, is an entirely Italian partnership. It has eight partners, each in charge of a different area of its research activities: they are Paolo Anselmi, Albino Claudio Bosio, Francesco Castiglioni, Fabrizio Fornezza, Remo Lucchi, Andrea Mezzasalma, Giuseppe Minoia, Silvio Siliprandi.

Eurisko is headquartered in Milan, it also has offices in Rome and it operates abroad - in the main capitals of Europe and in the USA - through the international networks it is part of. Eurisko is a Walkerinformation member.

Eurisko was one of the founding members of ASSIRM (the Italian association of market, social and opinion research institutes). Several of its senior managers are members of ESOMAR (the European Society for Opinion and Marketing Research) and AISM (the Italian association for marketing studies) . The institute abides by the codes of practice of these associations and complies with the qualitative standards established by ASSIRM .

In July 1998 Eurisko obtained ISO 9001 Quality Certification for services in the field of market research.